The Idea

“Sulmona , City of Love” is the expression of an idea promoted by the ARS association. Beginning whit the obvious tie between Sulmona and the concept of Love, it brings one to identify this city as the capital of Love , in all its forms. Thus, every tipe of love, from that which is shared with another human being, to that wh ich we feel for nature, for food, for life itself…A modern and universal concept of love!

This initiative promotes such a concept to enrich and help this city to grow, bringing to it an excellent development opportunity. The inextricable link it creates , between Sulmona and the concept of Love, becomes a versatile tool to promote Sulmona’s identity to the world.

“Sulmona City of Love” thus becomes a true hallmark, available to those wishing to use it, bringing them to consider it a personal and exclusive tool to be used to maximize the potential of the products most rapresentative of this land , both in Italy and abroad, offering the city vast and extended windows of opportunity.